Digg, launched in December 1994, is a community based website that allows users to rank the stories they like to the home page or to “bury it to death” the stories they do not like. The more the numbers of diggs that a story receives, the higher it ranks. Its promoters earlier wanted to call the site “Diggnation”, but for choosing a simpler name, they settled for Digg. They could not take the domain “dig” as the same was owned by Walt Disney Internet Group.

Digg bought a site that was engaged in “Spiking the Digg” as it felt that it would be worth to jump at the opportunity to shut down a scheme that attempts to undermine the legitimacy of Digg’s voting system. If you are a member of any such spiking community, tomorrow Digg could have all your activity known and your site could be penalized by Digg.

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